30 Amazingly Simple Makeup for Older Women To Make You Look Younger


Simple makeup for older women: Making yourself look younger as a mature woman is hard, right?

What if it isn’t?

Here are 30 tips for simple makeup for older women, that you won’t want to miss.

Make sure you read right to the end. The last three may surprise you…

Simple Makeup for Older Women – Why?

A survey of 4,000 women found that the average woman has an astonishing 40 different makeup products. And women in the United States spend over $8 billion every year on cosmetics.

simple makeup for older women
Simple makeup for older women

We’re clearly on the hunt for products that promise to make us more beautiful and vital.

The good news is you don’t necessarily need to purchase makeup for older skin. But you should follow some advice that will make you look less set-in-a-rut from decades-old standards of beauty. Much of looking more youthful with your make-up application as you age is learning to use less, not more. Learning how to adjust as you age is important so your makeup application doesn’t age you.

These make-up tips for simple makeup for older women will help you look fresh and elegant rather than embarrassingly clown-like!


face makeup for over 40s
  • Test out using a primer before your foundation. Ironically to look more natural, Good Housekeeping recommends getting into the habit of using a full regime including the cleanser, toner, serum, and moisturizer for your skin type.
  • Switch from powder-based blush to a cream-based formula. Powder adds unwanted texture to skin that already has developed texture through the passage of years.
  • Carefully use a darker toning powder under your jawline to reduce a jowly effect. Make sure to blend well as you approach your neck.
  • If you use concealer, go lightly. You want to make sure it doesn’t settle into a caked-on look. Try using it only on the inner half of your under-eye area, and make sure it’s not too light compared with the rest of your face.
  • Nix streaky blush–if you normally stroke blush from your cheeks up to your ears, try just applying brush on the apples of your cheeks and a little across the bridge of your nose for a more natural look.
  • If you use a liquid base, add some quality, high SPF (50 or 70 SPF) sunscreen to the formula to fight sun damage. Many makeup lines have sunscreen built-in but it’s usually a lower SPF.
  • Avoid any shimmering bronzers, blush, or highlighter. These will only emphasize the texture and lines of older skin.
  • Use a light dusting of translucent powder to set your makeup and avoid it disappearing due to oils in your skin.
  • After you wash your face at night, use a moisturizing lotion around the eyes and over your neck. Any oils in the moisturizer will lock the moisture in. You can hydrate your skin daily with moisturizers that contain hyaluronic acid, Vitamin C, and peptides to help firm and plump the skin.”


  • Update your lipstick color to a more flattering tone. For a natural look, find a lipstick that matches your inner lip.
  • Never use a pearly, whitish lipstick that looks bizarre for almost any age. If you go for a red lipstick, change to a red translucent lipstick or a sheer lip stain that’s less severe looking than a deep red.
  • Avoid unnatural, fad lipsticks in purple or too dark a lipstick that makes you look “Goth.”
  • Use a lip-liner pencil that closely matches or is just a shade darker than your lipstick. Boldly outlined lips with a lighter lipstick is aging for anyone.
  • Go to bed with lip balm to have softer and less lined lips. You can also make your lips look fuller with a plumping product.


  • Try skipping the eye shadow. Take a selfie both with and without eye shadow to determine which is more youthful.
  • Avoid blue eye shadow and any other unnatural color that’s stark.
  • If you do wear eye shadow, invest in a good primer for your eyelids. By smoothing the fine wrinkles your eye shadow will stay in place.
blusher, eyeshadow, makeup brushes
Makeup equipment
  • Use eyeliner with moderation. Instead of a pencil which can drag and tug at your delicate eyelids, try a liquid liner in brown instead of ringing your eyes in black.
  • Experiment with dark brown or soft gray eyeliner instead of stark black. And leave off any over-the-top cat’s eyes liner with heavy wings.
  • To fight a droopy eyelid, use an eyelash curler before your mascara. Gently curl your lashes at the root and then midway along the lash.
  • Opt for blackish brown mascara instead of black. Find a formula with some thickening fibers to make up for the declining fullness of your eyelashes.
  • Try skipping the eye shadow. Take a selfie both with and without eye shadow to determine which is more youthful.


  • Learn how to comb and fill in your brows for a younger look. Keep it natural instead of going for a heavy dark brow. Try a “brow mascara” in a color lighter than your original brow color to cover any grays.
  • Most of us have sparser brows as we get older and many women now in their 50’s and 60’s were the victim of over-plucking in their youth. If you still have full brows despite being an older woman, you can make them look tamed with clear brow mascara.
Makeup for mature women
Makeup to make you look younger

And More Tips for Simple Makeup For Older Women

  • Be wary of “whiskers” that start coming in around menopause. You can feel them by running your hand under your chin and remove them before others notice them.
  • Don’t forget your arms and legs. Do wear sunscreen if you’re going to be exposed to the sun.
  • If you have spider veins or varicose veins, try using a concealer that matches your skin tone to cover them. You may also have them taken care of through saline injections or laser treatment.
  • Always apply lotion or coconut oil to your legs while they are still wet from the shower. This will help prevent them from the “crepe” skin of old age.
  • Do avoid unnaturally dark hair dye. People look more natural with a hair color that’s a few shades lighter than before any grays turned up. Keep on top of your coloring schedule. If you have blonde highlights, a few grays may not be noticeable but you do want to keep an eye on tell-tale roots between coloring your hair.
  • Exercise – staying fit is one of the best ways to stay looking younger, you might feel happier too!
  • Find a way to consume a lot of water every day. Your skin will thank you.
  • You can consult with a professional makeup artist at many department stores. Bobbi Brown offers free make-up lessons and has a line of makeup that’s natural-looking at any age.

You really don’t need to let your age show through. With a little care and attention, and the application of these few simple makeup for older women tips, you can really seem like you slow down the clock.


Eyes makeup tips: https://www.aarp.org/entertainment/style-trends/info-2020/eye-makeup-tips.html

More makeup tips for older women: https://sixtyandme.com/14-exclusive-makeup-tips-for-older-women-from-a-professional-makeup-artist/

Links for mature women:

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